As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of both gotomedia and gotoresearch — utilizing a blend of UX research and design to simplify complex experiences working with clients such as Netflix, Citrix, Hyundai, Target, Sony, VMware and Livongo. Her style and passion make her a popular keynote speaker, instructor and consultant in the UX, service design and CX communities. Her book, Web Redesign 2.0: Workflow That Works, remains a standard for user-centered design principles, is used in corporations and university curricula in 24 languages worldwide. Now a ‘sandwich mom’ living in Seattle, Kelly maintains a balance between keynotes and coffee, devices and disconnecting.
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is founder and principal of both gotomedia and gotoresearch — utilizing a blend of UX research and design to simplify complex experiences, from traditional apps to the latest in AI and conversational interfaces. Her book, Web Redesign 2.0: Workflow That Works, remains a standard for user-centered design principles, and is used in corporations and university curricula in 24 languages worldwide.
Kelly Goto is a sought-after lecturer and keynote speaker in the UX, Service Design and CX communities. Her talks and thought leadership have enlightened more than half a million people in 25+ countries over the past 20 years. Kelly is an evangelist of design ethnography and literally wrote the ‘blue bible’ of best practices in user centered design. Her book, Web Redesign 2.0: Workflow That Works, is published in more than 24 languages and still used as university curricula worldwide.
Passionate, yet practical — Kelly’s no nonsense approach cuts through corporate clutter and has helped companies such as Netflix, Twitter, ServiceNow, Hyundai, Cisco, Samsung, Citrix, Sony, Target, VMware, Blue Cross and the Mayo Clinic envision and implement their digital futures. Her latest mission? Helping organizations harness the power of universal design and adaptive experiences to improve health outcomes and help people, regardless of age or ability.
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is founder and principal of both gotomedia and gotoresearch — utilizing a blend of ux research and design to simplify complex experiences from traditional apps to the latest in AI and conversational interfaces.
Over the last two decades she has focused her research and design towards this goal; working with clients such as Netflix, Twitter, Hyundai, Target, Sony, VMware, The Mayo Clinic and Livongo to meet the real needs of real people.Her style and passion make her a popular keynote speaker, instructor and consultant in the UX, service design and CX communities.
Her book, Web Redesign 2.0: Workflow That Works, remains a standard for user-centered design principles, is used in corporations and university curricula in 24 languages worldwide. Now relocated to the Seattle area — Kelly maintains a balance between keynotes and coffee, devices and disconnecting.
Her latest mission? Helping companies and organizations can harness the power of universal design and adaptive experiences to improve health outcomes and help people maintain independent lives — regardless of age or ability.
