2001 was a year that no one will forget, most definitely for founder and author Kelly Goto. The former Warner Bros. Producer and Art Director launched her digital design agency gotomedia in 2001 when the dot.com world was crashing down.
For Goto, reinvention means working with a strong purpose. And so another part of gotomedia’s reinvention is that Goto is now only aligning herself and her work with companies that share the same values that she does.
This post is a summary of article “The Era of Adaptive Experiences: Rethinking Universal and Inclusive Design” By Kelly Goto published in DMI Magazine Vol30, Issue 3.
The coronavirus pandemic has turned our world upside down. The huge impact on life and work as we know it goes far beyond the sudden shift to working from home. Repercussions can be felt everywhere. Having good crisis communication skills is essential in this challenging time. in this Shopify post, an email sent by Kelly Goto is an example of excellent communication during an especially novel time.
It can be a rough road for women entrepreneurs, but connecting with your why—the reason you started your company in the first place—can help keep you in business.
Kelly Goto is obsessed with patterns and people. It drives her evangelism for great design and impactful research, which led her to launch gotomedia and gotoresearch: two highly successful companies dedicated to design research and service design. Kelly sat down with dscout to discuss her longtime love of diary studies, and how integral she makes research to the design process. Following is an edited version of our interview.
